Unlocking Creativity:
Techniques for Generating New Ideas


  • Presentation Length: 90-mins / 3hrs
  • Participant Numbers: 15-500+
  • Virtual and In-person options available
  • Sessions can be recorded for internal use
  • Onsite training available globally: North & South America, EMEIA, APAC, LATAM
  • Languages: English, Spanish, French, Portuguese, Italian, Mandarin, Arabic, Japanese, and Malay.


In today’s rapidly changing business environment, innovation is essential for organizations to stay competitive and grow. Creativity and ideation are crucial components of innovation, as they enable employees to generate new ideas and solutions to complex problems.

This session will provide participants with techniques and strategies for unlocking their creativity and generating new ideas.

Content Outline

During the training session, the following topics will be covered:

  • Understanding the creative process and the factors that influence creativity
  • Techniques for generating new ideas, such as brainstorming, mind mapping, and lateral thinking
  • Overcoming creative blocks and self-doubt
  • Strategies for evaluating and selecting the best ideas
  • Developing an action plan for implementing new ideas

Practical exercises

  • Mind mapping exercise: Participants will work in groups to develop mind maps around a specific topic, generating as many ideas as possible.
  • Brainwriting exercise: Participants will use the brainwriting technique to generate ideas anonymously, and then work together to evaluate and select the best ones.
  • Lateral thinking exercise: Participants will be given a creative problem to solve and will use lateral thinking techniques to generate new and innovative solutions.


(included in 3hr sessions)

  1. The creative process model: This framework outlines the stages of the creative process, including preparation, incubation, illumination, and verification.
  2. Osborn-Parnes creative problem-solving process: This framework outlines a systematic process for creative problem-solving, including stages such as fact finding, problem finding, and idea finding.
  3. The four-step IDEO design thinking process: This framework outlines a human-centered approach to innovation, including stages such as empathize, define, ideate, and prototype.


Participants will leave this session with a toolkit of techniques and strategies for unlocking their creativity and generating new ideas.

They will have a better understanding of the creative process and how to apply it to their work, as well as the confidence to take risks and explore new possibilities.