Virtual/Instructor-led training
Strategic Communication
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Introduction
Effective communication is a critical component of any organization’s success, and this is especially true when it comes to communicating strategic plans and decisions. In this skills training program, we will focus on how to effectively communicate strategic plans and decisions to both internal and external stakeholders. We will cover the various elements of strategic communication, as well as different approaches and frameworks that can be used to ensure that messages are clear, concise, and effective. We will also explore how strategic communication can be leveraged within work settings to drive results and support organizational success.
Details
- Presentation Length: 60-min / 90-mins / Half Day
- Participant Numbers: 15-500+
- Virtual and In-person options available
- Sessions can be recorded for internal use
- Onsite training available globally: North & South America, EMEIA, APAC, LATAM
- Languages: English, Spanish, French, Portuguese, Italian, Mandarin, Arabic, Japanese, and Malay.
- To understand the elements of strategic communication
- To become familiar with different approaches and frameworks for effective communication
- To learn how to effectively communicate strategic plans and decisions to internal and external stakeholders
- To explore how strategic communication can be leveraged within work settings
- Introduction to strategic communication
- Identifying stakeholders and their needs
- Developing a communication plan
- Crafting effective messages
- Delivering strategic communication
- Approaches and frameworks for strategic communication
- Leveraging strategic communication in work settings
- Practical exercises and case studies
This skills training program will be delivered through a combination of lectures, group discussions, and practical exercises. Participants will have the opportunity to apply what they have learned through case studies and real-world scenarios. The program will also incorporate both theoretical and practical elements, giving participants a well-rounded understanding of strategic communication and how it can be applied in the workplace.
included in 90-min, Half Day & Full Day sessions
As part of the program, participants will have the opportunity to engage in practical exercises that will allow them to apply what they have learned and test their understanding of the material. These exercises may include developing a communication plan for a specific project or scenario, analyzing the effectiveness of different communication approaches, and discussing real-world case studies.
(included in Half-Day and Full Day sessions)
- The Communication Plan Matrix
- The AIDA Model
- The 4 C’s of Communication
- The RACE Planning Model
Throughout the program, we will discuss how strategic communication can be leveraged within work settings to drive results and support organizational success. This may include strategies such as aligning communication with business objectives, maximizing the impact of communication efforts, and tracking and measuring the effectiveness of communication campaigns.
At the end of this skills training program, participants will have a solid understanding of the elements of strategic communication and different approaches and frameworks that can be used to effectively communicate strategic plans and decisions. They will also be able to leverage strategic communication in work settings to drive results and support organizational success. In addition, participants will have had the opportunity to practice and apply their knowledge through practical exercises and case studies, giving them the skills and confidence to effectively communicate strategic plans and decisions within their own organizations.
