Lean Startup -
Testing and Iterating Your Ideas


  • Presentation Length: 90-mins / 3hrs
  • Participant Numbers: 15-500+
  • Virtual and In-person options available
  • Sessions can be recorded for internal use
  • Onsite training available globally: North & South America, EMEIA, APAC, LATAM
  • Languages: English, Spanish, French, Portuguese, Italian, Mandarin, Arabic, Japanese, and Malay.


The lean startup methodology is a popular approach to innovation that emphasizes rapid testing and iteration of ideas. This approach can help organizations bring products and services to market faster, with less risk and uncertainty.

This session will provide participants with an introduction to the lean startup methodology and practical tools and techniques for applying it to their work.

Content Outline

During the training session, the following topics will be covered:

  • Understanding the key principles of the lean startup methodology, such as the minimum viable product (MVP) and validated learning
  • Techniques for conducting rapid experiments, such as A/B testing and landing pages
  • Collecting and analyzing customer feedback
  • Identifying key metrics and KPIs for measuring success
  • Using data to inform decision-making and prioritize next steps

Practical exercises

  • Customer Feedback Analysis: Participants will learn to collect and analyze customer feedback using a variety of virtual methods, such as online surveys, video interviews, and social media monitoring.
  • Rapid Experimentation and Testing: Participants will learn to test and iterate their ideas quickly and effectively, using a rapid experimentation approach. They will conduct small-scale experiments to validate assumptions, collect and analyze data, and make data-driven decisions.


(included in 3hr sessions)

  • The lean startup methodology: This framework outlines a systematic approach to innovation that emphasizes rapid testing and iteration of ideas.
  • The build-measure-learn feedback loop: This framework outlines the iterative process of building a product or service, measuring its performance, and learning from the results.
  • The pirate metrics framework (AARRR): This framework outlines a set of key metrics for measuring the success of a product or service, including acquisition, activation, retention, revenue, and referral.


Participants will leave this session with a practical understanding of the lean startup methodology and how it can be used to test and iterate their ideas quickly and effectively. They will be equipped with the tools and techniques needed to develop and validate their MVP, collect and analyze customer feedback, and use data to make informed decisions.