- Presentation Length: 90-mins / 3hrs
- Participant Numbers: 15-500+
- Virtual and In-person options available
- Sessions can be recorded for internal use
- Onsite training available globally: North & South America, EMEIA, APAC, LATAM
- Languages: English, Spanish, French, Portuguese, Italian, Mandarin, Arabic, Japanese, and Malay.
Design thinking is a human-centered approach to problem-solving that focuses on understanding the needs and experiences of users. By applying this approach, organizations can create products and services that are more effective, user-friendly, and innovative.
This session will provide participants with an introduction to design thinking and practical tools and techniques for applying it to their work.
During the training session, the following topics will be covered:
- Understanding the key principles of design thinking, such as empathy, prototyping, and iteration
- Techniques for conducting user research, such as interviews, surveys, and observations
- Developing user personas and empathy maps
- Ideation and prototyping techniques, such as sketching, storyboarding, and role-playing
- Testing and iterating ideas based on user feedback
- Empathy mapping exercise: Participants will work in groups to develop empathy maps for different user types, identifying their needs, pain points, and behaviors.
- Journey Mapping: Participants will learn to map the user journey for a specific product or service, identifying touchpoints and pain points along the way. They will use insights from the journey map to inform the design of the user experience.
- Ideation and Concept Generation: Participants will brainstorm and ideate potential solutions to a given problem statement. They will use techniques such as mind mapping, brainwriting, and SCAMPER to generate a range of ideas, and select the most promising concepts to develop further.
(included in 3hr sessions)
- The five-stage design thinking process: This framework outlines a human-centered approach to innovation, including stages such as empathize, define, ideate, prototype, and test.
- Double diamond design process: This framework outlines a process for problem-solving and innovation, including stages such as discover, define, develop, and deliver.
- The design thinking toolkit: This framework provides a range of tools and techniques for applying design thinking to different contexts, including tools for user research, ideation, and prototyping.
Participants will leave this session with a practical understanding of design thinking and how it can be used to create innovative solutions to complex problems. They will have practical experience in conducting user research, ideation, and prototyping, and will be better equipped to apply these techniques to their work.