Competitive analysis is an important aspect of business strategy, as it helps organizations to understand their competitors and the industry landscape in which they operate. This skills training program/workshop will provide employees and managers with the knowledge and skills they need to analyze their competitors and industry effectively, and to use this information to inform strategic decisions.
- To introduce participants to the concept of competitive analysis
- To provide participants with the tools and skills they need to analyze their competitors and industry effectively
- To help participants understand how competitive analysis can be used to inform strategic decision-making within the workplace
- Definition and purpose of competitive analysis
- Identifying key competitors and analyzing their strengths and weaknesses
- Analyzing industry trends and dynamics
- Using competitive analysis to inform strategic decision-making
- Common pitfalls to avoid when conducting a competitive analysis
- The training will be a combination of lectures, discussions, and practical exercises.
- Participants will have the opportunity to work in small groups and to practice conducting a competitive analysis using real-life examples.
- The trainer will provide feedback and guidance throughout the session.
- The training will cover both the theoretical foundations of competitive analysis and practical techniques for conducting it effectively.
- Participants will have the opportunity to apply what they have learned through a series of hands-on exercises.
(included in Half-Day and Full Day sessions)
- The training will cover various frameworks for conducting a competitive analysis, including Porter’s Five Forces model and other techniques.
- Participants will learn how to choose the most appropriate framework for their needs, and how to use it effectively.
- Participants will learn how to use competitive analysis to inform a range of business decisions, including market positioning, product development, and pricing strategies.
- The trainer will provide examples of how competitive analysis has been successfully used in different organizations, and will encourage participants to share their own experiences.
At the end of this skills training program/workshop, participants will have a solid understanding of competitive analysis and how it can be used to inform strategic decision-making within the workplace. They will be able to analyze their competitors and industry effectively, and will have the skills and confidence to apply these techniques to real-life business situations. Ultimately, this training will enable participants to make more informed, strategic decisions that align with the goals and objectives of their organization.